HISTORY
Producers Cattle Auction LLC (formerly Produers Video Auction) began as a video/satellite marketing venue. PCA recognized that the future of cattle marketing was the internet. The internet offered cost savings that could be passed on to our customers. In addition, the internet offered privacy and convenience to buyers. On September 24, 1999, PCA held the first real-time internet auction. The event was a great success. Today, PCA is the standard for internet cattle marketing.
